Make Your Website Easy to Use
Before marketing your website via different online channels, get your meta data in order, ensure it is accurate and follows the Google Webmaster guidelines. On-site optimization includes page titles and meta descriptions. Webpage titles need to include your business name and one or two keywords that you expect Web visitors to find you by. Avoid stuffing keywords and make the titles and descriptions appear natural.
Tip: try and find competitors in your local area to find which keywords they are using to attract more Web traffic